In 1991, The National Spiritual Assembly of the Bahá'ís of the United States, established the Association of Persian Culture and Literature, with the goal of promoting Persian arts and culture. Later, this entity was named “Association of the Friends of Persian Culture.”
The Foundation is a 501c3 non-profit organization. It is fully self-supporting and does not have outside financial assistance. Its budget derives from registration fees and individuals tax deductible contributions as well as income from sales of books and other gift items at the bookstore.
The Foundation's voluntary Board members are: Dr. Fuad Ziai, Mrs. Guitty Ejtemai, Mrs. Hermien Hoveydai, Mrs. Jaleh Khadem, Mr. Kambiz Mobini, Ms. Nooshin Agahi, Mrs. Gita Nabili, and Mr. Omid Milani.
The main objectives of the Association are:
- Assisting the Iranian descent to stay in touch with, and gain a deeper understanding of the cultural, artistic and literary heritage of Iran.
- Encouraging children, youth and young adults of Iranian descent living abroad to familiarize themselves with, and gain a deeper appreciation of Persian arts, literature and culture.
- Helping English speaking friends and families and non-Iranian community to gain an appreciation of Persian culture.
- Promoting systematic and comprehensive study of Persian arts, culture and history.
- Creating dialogue in a loving, respectful and friendly atmosphere amongst Iranians with different religions, ethnicities and ideologies.
During the annual gatherings of the Association, experts and scholars discuss diverse aspects of Persian culture, including important social and religious movements that have left their historic mark on the Iranian society. The conference also features a variety of artistic presentations that highlight the richness of the Iranian cultural heritage.