In 1991, The National Spiritual Assembly of the Bahá'ís of the United States, established the Association of Persian Culture and Literature, with the goal of promoting Persian arts and culture. Later, this entity was named the Association of the Friends of Persian Culture ("the Association").

The Association is a 501(c)(3) non-profit organization. Its budget derives from registration fees and individual contributions, as well as income from sales of books and other gifts at the conference bookstore.

The members of the Association’s Board of Directors are: Dr. Fuad Ziai, Mrs. Hermien Hoveydai, Mr. Kambiz Mobini, Ms. Nooshin Agahi, Mrs. Gita Nabili, Mr. Mehran Bashiri, Mr. Omid Milani, and Mr. Aryan Yazdani.

The main objectives of the Association are:

• Assisting individuals of Iranian descent to stay in touch with and gain a deeper understanding of the cultural, artistic and literary heritage of Iran.
• Encouraging children, youth and young adults of Iranian descent in the diaspora to familiarize themselves with and cultivate an appreciation of Persian arts, literature and culture.
• Helping English speaking friends and family members to gain an appreciation of Persian culture.
• Promoting systematic and comprehensive study of Persian arts, culture and history.
• Engaging in public discourses in a loving, respectful, and inviting atmosphere amongst Iranians with different religions, ethnicities and ideologies.

The presentations by scholars and other participants in these sessions reflect the personal and / or academic views and opinions of the presenters and are not necessarily endorsed by the Association. The organizers hope that all discussions are conducted in a spirit of goodwill and respect for the views of others, leading to bonds of friendship and greater familiarity with the precious heritage of the blessed land of Iran.